“At the origin of SV is a woman whose life has been, to say the least, eventful. A lovely mix of family toxicity, severe trauma, and late-diagnosed neurodivergence. (Don’t panic, it gets better.)

When society kindly showed me just how little it cared about my struggles — and that in this world, it’s ‘sink or swim’ — I first did my best to push through and adapt. After all, ‘I’m a strong, independent woman,’ and if I’ve survived this far, I can survive anything.

From the age of 15, I threw myself headfirst into personal development, therapy, sophrology, yoga, psychology, philosophy, mindfulness, coaching… buried under mountains and mountains of books. ‘Clearly, I’m the problem, so I’ll just completely change who I am and I’ll find my place in this society.’ (Spoiler: that didn’t work.)

I’ll keep it short before this turns into an autobiography. It took two burnouts and a lot of inner work to understand that constantly over-adapting and fighting against myself just to fit in wasn’t sustainable. I did have wounds I needed to heal, but I confused them with my inability to fit into the system. Society’s role is to maintain a rough kind of order within the masses — not to ensure individual fulfillment.

I’m not the only one who doesn’t fit the mold. In reality, the mold fits almost no one. This push for uniformity exists to maintain ‘social order,’ but it comes at the cost of individuality — and therefore, personal fulfillment and happiness.

Years went by. My passion for this subject, along with endless research, turned me into an expert in fulfillment and inner peace. As a lifelong rebel, I wanted this expertise to contribute to the emergence of a new kind of society — healthier, fairer — by changing one life at a time. So I created Soul Vertigo.

Happiness can be learned.”

– Bambi Giordano, founder of Soul Vertigo.